這個話題我們從四個方面來分析描述的,那么最后應該做一個總結性的描述,一起來看看:
How you feel about it
針對這個小問題,很多同學的回答過于表面,同時沒有很好的掌握答題方向,東一句西一句,最終答案就會變得非常散。針對這個小問題,我們可以先來設定自己的角色,也就是你是站在什么角色之上來聊你對這個公司的感受。
大致我們可以分為三類:顧客/ 員工/ 投資人。從這三種身份來看,我們對公司的感受也會越來越深入。
(1)Clients/ Customers 客戶/顧客
從顧客視角出發,我們對一家公司的感受主要基于它的產品和服務。為此,從產品本身出發,我們可以聊聊它們的類型、包裝、價格、質量、功能等特性;從服務出發,我們可以從售前和售后服務來給出自己的想法。
Example one:Product 產品
I really like the company and it has completely changed my attitude towards Chinese brands which I have often seen as poor quality. Their whole makeup line is high quality, but a fraction of the price 一小部分的錢 of luxurious brands, like Chanel and Dior. They also have a slick design 精致的包裝 which make them stand out. Because of this, I highly recommend the company to all of my friends.
Example two:Service 服務
I am a huge fan of the company and I am really impressed with its service. They have an app where you can order food directly and they deliver it to your door.
As they know customers can be indecisive 糾結的, they have a feature on their app which stores customer data according to their preferences. They also give recipe suggestions which I find really helpful. Every time I have used it, the food has been fresh and the delivery has been fast.
(2)Employees 員工
從員工視角來看,我們對公司的感受主要來自于員工、老板、工作時間、工作地點、福利、薪資、工作要求、制度等。鑒于多數同學都會從福利著手,我更會推薦你從“工作時間”、“工作地點”出發來回答問題。目前有一類公司采取“云辦公”的模式,員工可以散落在世界上各個角度,同時大家可以工作內容安排自己的工作時間。也正是如此,很多人都是一邊旅行,一邊工作,非常自由。
Example one:Working hours/ Work place 工作時間/ 工作地點
I really love the company and would like to work there in the future. They are very flexible when it comes to working hours and they don’t mind if you decide to work from home. This is a huge attraction for many people especially if they have children. It also means you don’t have to deal with office politics 辦公室政治.
Example two:Leader 領導
I feel very lucky to be a part of the company, mainly because of my boss. Unlike bosses in other companies who are cold and mean 吝嗇的, our boss cares about us and he is very generous. We get a great salary with many perks 額外津貼. We also get to take a trip together every August.
We stay in luxurious hotels and eat very well. It is a kind of team building activity which we all appreciate. He also lets us bring our children to work, as there is a crèche [kre?] 托兒所 for them to play. I really don’t know any other companies who are this kind and considerate. Nobody ever leaves.
Example three:Employees 員工
I really enjoy working for this company mostly because of the work environment. Everyone treats each other like they are family so you always feel at home working there. There are no office politics like in most other companies, the people are warm and kind and will help you with anything you need. I think it is a great place to work.
(3) 投資人
從投資人視角來看,我們對公司的感受主要來自管理、收益、企業文化等比較高的層面。但是這一塊相對較難,如果你本身對公司不是很了解的,你可以直接從前兩個視角著手進行回答。
Example one:Revenue 收益
I think it’s a very promising company. Even though it has only been around for a few years, it has surpassed 超越 every other start-up company in terms of success and popularity. Their annual revenue for last year went through the roof 飛漲. Because of this, they have attracted many investors, including Jack Ma, the founder of Alibaba and Pony Ma, the founder of Tencent.
Example two:Enterprise culture (Charity work) 企業文化
I am intrigued by the company, as they have a good sense of social responsibility 社會責任感. Even though they are a small company, from the start they have always been involved in charity. Every month, they donate at least 10,000 yuan to students from poor families so they can continue with their education.
Last year, they even donated 1/4 of their revenue so the charity could build a primary school in the west of China. They named it “Sunlight primary school”. Their aim is to bring children hope and give them a safe place to study.







